
By James Williams, Editor
The passing of Al Thomas is a significant loss for Black media, community advocacy, and sports. As the publisher, president, and CEO of the South Jersey Journal (West Philly Journal, North Philly Journal, and Bridgeton Journal), he dedicated his career to truth, representation, and uplifting Black voices. His work ensured that stories impacting African American communities in Southern New Jersey were brought to the forefront, making a lasting impact on journalism and community engagement.
A Leader in Journalism and Advocacy
Before launching the South Jersey Journal, Thomas built an impressive career as an advertising executive with the Philadelphia Tribune, one of the oldest Black newspapers in the United States. His extensive media and advertising expertise allowed him to establish strong relationships locally and nationally, furthering his mission to amplify underrepresented voices.
Beyond journalism, Thomas was deeply committed to community causes. As a member of the Compassion & Choices African American Leadership Council, he channeled personal experiences with loss into advocacy. He openly shared the challenges he faced while caring for his parents and losing his brother to COVID-19, using his story to educate the African American community on the importance of end-of-life planning. His efforts emphasized the need for preparation to ease the emotional and psychological burden that many families face.
A Voice for Change and Recognition
Thomas played an instrumental role in several initiatives, including the successful push for a U.S. Postal Service Forever Stamp honoring NBA legend Wilt Chamberlain. This campaign, which culminated in 2014, was part of a broader Philadelphia coalition dedicated to preserving Chamberlain’s legacy.
Additionally, he was a staunch advocate for civic engagement and worked tirelessly to honor the legacy of Princeton’s Laura Wooten, the longest-serving election poll worker in U.S. history. His testimony before the New Jersey legislature contributed to the successful passage of a law in her name, ensuring that civics education became a mandatory part of the state’s public school curriculum.
A Champion on the Field
Long before his contributions to media and advocacy, Thomas made his mark in athletics. He was a member of Widener University’s 1977 NCAA Division III championship football team, which secured the national title by defeating Wabash College in the Amos Alonzo Stagg Bowl. His time as a student-athlete instilled in him the values of teamwork, perseverance, and leadership—qualities that would define his career and community service.
A Lasting Legacy
Al Thomas was more than a journalist; he was a leader, an advocate, and a voice for those often overlooked. Through his work with the South Jersey Journal, his dedication to community causes, and his passion for truth, he left an indelible mark on South Jersey, Philadelphia, and beyond. His influence will continue to inspire those who strive to uplift and empower Black communities through storytelling, advocacy, and civic engagement.
His legacy will live on through the voices he amplified, the policies he helped shape, and the lives he touched.